About Steve Carter

A Career in Performance, Leadership, and Transformation

Before founding CrossroadsCT, I spent over 30 years working internationally as a performance psychologist and leadership specialist, partnering with organisations across Europe, the Middle East, Africa, Asia Pacific, and the US.

Highlights include:

Introducing Reversal Theory, a major new theory of motivation and emotion, into the world of work — including the development of innovative coaching tools and psychometrics.
Leading a cultural transformation of a failed Irish bank, work overseen by the national regulator and reported through to the IMF and ECB - winning the ABP Award for Leadership in Change Management.
Delivering leadership programmes for global clients including HSBC, Asahi, Allied Irish Bank, The Economist, Reckitt Benckiser, and Scania,
International facilitation of senior leadership teams including: Gulf International Bank, Kuwait Finance House, Commercial Bank of Dubai,
Designing the UK’s largest ever management competence qualification for the Institute of Management.
Contributing to major leadership development initiatives across Central and Eastern Europe, including Romania, Poland, Czechoslovakia, and the former East Germany.

I’ve also chaired conferences, facilitated international management programmes, mediated at senior levels, and authored more than 50 publications — including books such as Renaissance Management, The Road to Audacity, and How to Survive and Thrive in an Impossible World.

Today, I bring this experience into my coaching and therapeutic work — helping people and teams build high performance that’s sustainable, human, and grounded in real psychology.

About Steve Carter

Psychologist • Performance Coach • Creator of Psychological Rewilding

At some point in life or leadership, we all reach a crossroads - a moment where the old way stops working, and a new path has to be found.
My work exists to help people navigate those moments with clarity, confidence, and renewed resilience.

I’m Steve Carter, a psychologist offering performance coaching, team development, counselling, and therapeutic support for individuals, leaders and teams who want to think more clearly, feel more grounded, and move forward with purpose. Also under the pseudonym Steve Bonham I am a writer, adventurer, performer. and author who has been described as a cross between Bill Bryson and Don Quixote!

My approach blends evidence-based psychology with a rewilding-inspired belief:
human beings are naturally adaptive, creative, and capable of growing again — even after difficult seasons..

Qualifications & Professional Background

Currently undertaking doctoral research
MSc in Occupational Psychology (Birkbeck, University of London)
Diploma in Clinical Hypnotherapy
PGCE (University of Nottingham)
NLP Practitioner
Accredited Mediator
Mental Health First Aid
Level A/B Psychometric Accreditation
Fellow of the Royal Geographical Society
Former Board Member, Association for Business Psychology

This blend of psychological training, performance experience, and lived humanity shapes everything I do at CrossroadsCT.

appearing on RTE

Personal Statement

Walt Whitman got it right, we are not one thing or another we are one thing AND another. I am a psychologist - I love the subject and have been intrigued by it all my life. I am a musician and a writer. I could not imagine stopping either and I have some success with both. And I am inveterate explorer give or take a dodgy knee. I am also a father, partner, hopefully a good friend. And a teacher and a therapist. I am an OK yachtsman, a clumsy skier and a half-qualified pilot. ( I can do take-offs but not landings). All of these things inform and shape and inspire the other. I believe a full life is not one about achieving greater and greater success - whatever that may be but is about 'inhabiting' yourself as much as possible and in that you may become truly great. We are paradoxical and serendipity may be the alchemy of our futures.

Your 5 Rules for a More Fulfilling and Positive Life

In a world that’s always changing, the quest for a fulfilling and positive life may seem daunting. But what if you had a roadmap to navigate the complexities of modern living? Here are the Five Rules that serve as guiding principles to promote resilience, personal growth, and meaningful connections.

The Origin of the Five Rules

These Five Rules were born out of the need for a new, adaptable way of approaching life's challenges. They are a synthesis of ancient wisdom and modern understanding, providing a flexible framework for navigating an unpredictable world. Rather than rigid instructions, they offer guiding beliefs that can be integrated into diverse lifestyles and situations. You can read more about the 5 Rules in Steve’s book “How to Survive and Thrive in an Impossible World - see below.

Be wild

What It Is: Being wild means being present and open to the possibilities of yourself and the world around you.

How It Helps: This principle encourages you to break free from the constraints of societal expectations and rediscover your innate nature. By doing so, you can lead a more vibrant and fulfilling life.

Be Strong

What It Is: Being strong is about being rooted in your values, skills, and passions.

How It Helps: Strength comes from understanding who you are and what you stand for. When you are strong in your convictions, you become an anchor in your own life, better able to withstand challenges.

Be Experimental

What It Is: To be experimental means to embrace curiosity and a willingness to try new things.

How It Helps: This rule fosters personal growth and adaptability. When you’re willing to step outside your comfort zone, you open doors to new experiences and perspectives.

Travel with companions

What It Is: This rule encourages you to connect deeply with supportive and caring individuals who share your values.

How It Helps: Companionship enriches your life, offering both emotional and practical support. Deep, meaningful connections provide a sense of community and belonging.

Take the first step!

What It Is: This rule is about overcoming procrastination by taking that initial step, no matter how small.

How It Helps: Momentum builds from action. Even the smallest steps can snowball into significant progress and personal growth.

This link takes you to our sister site Artisan Creative, There you can purchase a copy of the book that tells it all, How to Survive and Thrive ,,, is a manifesto for a more liberated and fulfilling life!